The "Secret" Sparkling Rose
That Makes $80 Champagne
Feel Like a Marketing Tax.

Dear Artisans,

In a small corner of Alsace, 11th-generation winemaker Nicolas Laugner is quietly breaking the rules. He uses the exact Methode Traditionnelle as the grand houses in Reims. He uses 100% Pinot Noir — the same noble grape that goes into the world's most expensive Rose Champagnes.

So why is it $21.99? Because it's grown a few miles outside a coordinate on a map. You aren't paying for the multi-million-dollar marketing budgets of the "Big Labels." You're paying for the soil, the persistent bubbles, and the craft.

The verdict from Vivino & CellarTracker.
Thousands of drinkers agree.

Not sommeliers. Not paid critics. Regular buyers, publicly posting what they think, over and over again, for years.

A Master of Wine and a Master Sommelier.
Both, regular customers.

Two of the most elite palates on the planet — the credentials fewer than 500 living people in the world hold combined. Both are regulars at our shop. One of them buys three cases of this exact Rose every six weeks for their private cellar.

Proof of value.

Here is where the pros are pouring this exact bottle right now.

A pure limestone Pinot Noir made in the same traditional method as the great Champagne houses. Aged 12-18 months sur lattes, disgorged with 4.1 g/L residual sugar. Salmon color, brioche and red-fruit aromatics, mouth-filling and elegant. Drinks brilliantly as an aperitif but also holds its own with charcuterie, salmon, or a dessert with berries.

Everyday Luxury Bargains.
The Rest of the Sparkling Shelf.

Four more stunning sparklings we love to open on a random Tuesday — from grower Champagne to Anderson Valley cult sparkling to Cremant de Bourgogne from the birthplace of the appellation.

The Best Non-Alcoholic
We've Ever Tasted.

We all need a break sometimes. Weingut Markus Huber's Layla is 0% ABV sparkling from Austria's most celebrated Gruner Veltliner house — and we honestly wouldn't have guessed it was non-alcoholic if the label didn't tell us.

18 years. Two Master-level palates.
One extraordinary $21.99 bottle.

When the same bottle is our #1 sparkling seller for 18 years running, when a Master of Wine and a Master Sommelier keep coming back to buy cases of it, when Zuni Cafe pours a single glass for what we sell a whole bottle for — that's a wine that has already made its case a thousand times over. This email is just the introduction, or the reminder.

Grab a bottle, grab the magnum, grab a case at the 200%-return-on-hospitality-budget math. Or explore the rest of the sparkling shelf. Either way, tonight's dinner just got a little more celebratory.

Cheers,

— James Tran