Our Secret Weapon Is a Label
You Have Walked Right Past.
Ask Any of the Hundreds of Repeat Case Buyers!

Dear Artisans,

We may walk right past a label — not because anything is wrong with it, but because it is familiar, and the eye slides off whatever it has already decided it understands. Familiarity is a strange kind of invisibility.

Columbia Crest has been quietly outperforming its price for decades. In 2009, Wine Spectator named their 2005 Reserve Cabernet the #1 Wine of the Year, the first time a Washington wine ever took that spot. Two of the Red Blends in this box carry 90 points and "Best Value" from the same magazine. None of this is a discovery we are making — it is a record most people have simply stopped noticing.

Which is exactly why it became our secret weapon. Collectors of the finest wines could believe there is no connection to these wines.

Then they taste it.

They are absolutely shocked, time and time again, and a good number of them come back to buy cases regularly as their house Cabernet.

The blind tastings are better still. We pour the older vintages without saying what they are, and people are floored upon the reveal. They have just finished describing a mature, structured red with life still left in it — and then they see the label and the vintage. This wine can age. It has aged, beautifully, and it has years to go. That is the whole reason this pack reaches back to 2011: you can run the same reveal at your own table.

So why is it $6.91 a bottle? Because of how we buy. We negotiate hard, we lean on partnerships we have spent years building, and we hold ourselves to one job above every other: putting the greatest possible value in front of our Artisans. The price reflects our buying — it says nothing about the wine in the bottle.

Twelve bottles. Five vintages. $82.96.

The wine is not the reason the price is low.
Our buying is.

We negotiate hard, and we lean on partnerships we have spent years building, because putting the greatest possible value in front of our Artisans is the whole job. When our buying and a wine this good line up, you get twelve bottles for $82.96.

Bold and structured, with dark berry fruit and plum over chocolate, cedar and vanilla — and enough smoky, herbal lift that it never tastes like a bargain. It handles beef tenderloin, hearty pasta, blue cheese and dark chocolate without effort. Pour it beside a Napa Cabernet at four times the price and watch the table hesitate.

In your Sip Pack: 3 bottles of the 2016 and 3 of the 2015. A decade of bottle age on one, sitting next to the younger vintage. Poured blind, that comparison is the whole argument.

This is the question we get next, every time. Once the Cabernet earns its place on your rack, the case price is already waiting for you. No code, no phone call, nothing to remember.

Applies automatically at checkout, no code needed

A layered red of lively red and black fruit with spice and caramel on the finish. The blend moves year to year between Syrah, Merlot, Cabernet, Cabernet Franc, Malbec and Petit Verdot, with a splash of Viognier in the 2012 to smooth the palate. Three vintages, three personalities, all still very much alive.

In your Sip Pack: 2 bottles each of the 2013, 2012 and 2011.

Every wine below links to its own page. Buy any of them one bottle at a time.

Why is it this inexpensive?

Because of how we buy it. We negotiate hard and lean on partnerships we have spent years building, and our whole mission is putting the greatest possible value in front of our Artisans. The price is a reflection of our buying — not of the wine.

Why five different vintages?

Tasting one wine across several years is the fastest way to understand a winery. It is also the only way to see for yourself what fifteen years does to a bottle nobody expects to age. This pack is a vertical tasting in a box.

Can I buy the wines individually?

Yes. Every vintage in this email links to its own page, from $8.97 a bottle, and all five are in stock. The pack gets you all of them at $6.91, which is $44.76 less than buying the same twelve bottles one at a time.

What if it becomes our house wine?

That is usually what happens. Add twelve or more of the Cabernet and the price drops to $9.97 a bottle automatically at checkout. The 2011 Red Blend goes to $6.99 a bottle at twenty-four.

Who is this for?

Anyone who wants a deep, well-stocked house red. Something to open tonight, something to bring to a dinner, something to hand a guest without thinking twice. And anyone who enjoys watching a room reassess a wine mid-sip.

The best-kept secret on our shelf.
Twelve bottles for $82.96.

A winery that has produced Wine Spectator's #1 Wine of the Year. Two 90-point "Best Value" Red Blends in the box. Five vintages reaching back fifteen years, proving bottle after bottle that this wine ages beautifully with time still on the clock. Twelve bottles, $82.96, $6.91 each. The price comes from how we buy. The wine has been earning it for decades.

Cheers,

— James Tran

12 bottles · 5 vintages · $6.91 a bottle · save $44.76